Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who empowers brands establish credibility, achieve top search visibility, and secure coverage on over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success is anything but conventional. With educational credentials from institutions including Michigan Ross, he started out in retail operations — running national retail stores, leading multiple store locations, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. In the midst of all this that he became captivated by digital marketing.
Press Releases With a Purpose
Now, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services built to move the needle for businesses.
His flagship service is press release distribution, securing placements across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides featured article placements on top-tier media outlets, SEO and local SEO strategies, white-hat link building campaigns, and PPC campaign management.
The AI Search Visibility Edge
What truly sets Rohde apart is his pioneering approach to AI search visibility. He positions press releases as a form of influence over AI systems — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This forward-looking methodology gives businesses a significant advantage in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches much further than his agency's walls. He runs dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
As a sought-after speaker, Rohde has shared his expertise at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the here SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, rise in the search results, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.